Hi, we’re Clare. We’re on a mission to make paint shopping easy and inspiring, so you can create a home you love.
We make paint shopping simple
Clare was founded with a simple idea: Paint shopping shouldn’t be a hassle. We’ve reimagined a whole new paint shopping experience with designer-curated colors, mess-free paint swatches, and the highest-quality paint and supplies, delivered. We’ve also got you covered with lots of inspiration and expert advice to guide you—from the moment you start your search for the perfect color to long after the paint has dried.
Consider us your color authority
We take the guesswork out of finding the perfect paint color. We screened hundreds of color formulations to create our expertly curated palette, so you can choose a color with confidence. Need a little help? Our interactive Clare Color Genius will guide you to the right color for your space with just a few simple questions. We’ve also made sampling colors easier than ever with our Perfect Color Swatch—just peel & stick! No mess, no hassle and you never have to sort through an endless sea of paint chips again.
A better paint for a healthy, happy home
Zero VOC paint & colorants
Zero VOC means they’re free of toxic, carbon-based solvents that pollute the air and pose health risks.
GREENGUARD Gold certified
Our paint meets rigorous emissions standards, releases fewer pollutants, and supports healthier indoor air.
Ultra-premium quality
Our paint is self-priming and applies evenly with a durable finish that resists dirt, grime and mildew.
Find your perfect paint color
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