As a company committed to fewer, better colors we know you’ll love, it was only fitting that we involved you in the process of picking our newest color. We started off internally by curating six shades to potentially add to our mix, then you weighed in with votes and feedback... from choosing the final color to helping us name it. More than 2000 of you voted to help bring Frozen to life!

Cool, light blue paint colors like Frozen are extremely versatile and work well in virtually any room in your home. They’re perfect for bringing a sense of calm and serenity into a bedroom or a breezy freshness to a bathroom or kitchen. The soft shade also has a playfulness that would work equally well in a kids room.

Frozen launched with rave reviews from top publications such as Apartment Therapy, House Beautiful, Domino, Hunker and more. If you’ve been searching for the perfect airy, light blue paint color, you’ll love this cool hue. It’s truly the people’s choice! See what the buzz is all about.